United Kingdom
Saracens name IMG’s Beall CEO, Tigers sign Castore
English Premiership rugby union club Saracens has turned to the UK sports marketing industry to fill its chief executive void, hiring IMG's Charlie Beall
RugbyPass steps in for USA-England clash
There will be no domestic television coverage of an England rugby union test match for the second successive summer, after the World Rugby-owned RugbyPass TV picked up exclusive rights to next month's game versus USA.
EXCLUSIVE: Marriott exits Manchester United deal
Marriott International has decided not to extend its sponsorship agreement with Manchester United after targeting $80m to $90m in annual cost savings as part of a significant restructuring effort.
EXCLUSIVE: Swiss firm set for Glasgow 2026 host broadcast
The host broadcast of the 2026 Commonwealth Games in Glasgow is set to be handled by Actua Sport, a Swiss production firm that works closely with the European Broadcasting Union (EBU), SportBusiness understands.
BoyleSports steps up for West Ham shirt deal
West Ham United has signed a new front-of-shirt sponsorship deal with BoyleSports for the final season in which betting sponsors are allowed to brand Premier League clubs’ main shirt assets.
BBC trial aims to shrink streaming latency
The BBC has begun testing low latency live streaming that it hopes will cut delays to between eight and ten seconds, a trial that will be keenly followed by the wider industry.
Mongoose hired to widen Henley sponsor portfolio
Henley Royal Regatta (HRR), one the world’s most prestigious rowing events, has appointed the UK-based Mongoose agency to lead its commercial sales strategy and secure new sponsors ahead of the 2026 Regatta.
49ers-led US consortium seals Rangers takeover
A US consortium involving the San Francisco 49ers’ investment arm has completed a deal to buy a 51-per-cent stake in Scottish Premiership club Rangers and has also committed to investing an initial £20m.
Panini back in English football with EFL deal
Panini has regained a foothold in English football after striking a new multi-year licensing agreement with the English Football League (EFL).
Channel 5 nets England T20 FTA package
Channel 5 has swooped for the live free-to-air domestic rights to international England cricket matches, a package previously held by the BBC
Brentford deal marks EPL kit first for Joma
Brentford has signed a kit supply agreement with Spanish sportswear manufacturer Joma, with Castore not coming on board to replace Umbro, the west London club's outgoing partner.
Everton stays local with Hill Dickinson deal
Everton has ended the search for a naming rights sponsor for its new stadium by signing a deal with Liverpool-based law firm Hill Dickinson
Regulator warns EPL clubs over unlicensed gambling
The UK Gambling Commission has warned five Premier League clubs that their officials risk prosecution, fines and imprisonment if they promote unlicensed gambling websites through sponsorship deals
FA inks Channel 4, TNT Women’s FA Cup deals
England's Football Association has signed off a three-year domestic rights deal with commercial broadcaster Channel 4 for the Women's FA Cup, with pay-television's TNT Sports also on board.
Ohanian takes minority stake in Chelsea Women
Reddit founder Alexis Ohanian has bought a minority stake in Chelsea Women in the latest example of a high-profile American investor moving into European women's football
Rival British basketball league begins clubs search
The process to launch a controversial new professional men's basketball league in Great Britain is under way, with teams being sought in 10 cities
Cazoo makes sponsorship return with Brentford
Online used car retail brand Cazoo has made an unlikely return to sports sponsorship as the ‘Official Automotive Marketplace Sponsor’ for Premier League club Brentford.
TGI secures four-year LED renewal with ECB
TGI Sport has announced a four-year renewal with the England and Wales Cricket Board (ECB) to be its ‘official provider of LED signage production and management services’.