Licensing & Merchandising

Multi-sport
Industry Moves

The local organising committee for the 2030 Winter Olympic Games in the French Alps has made its first significant commercial hire as it aims to hit its €2bn ($2.3bn) budget.
Basketball
Licensing & Merchandising

The 2K arm of Take-Two Interactive has reached an agreement to extend and expand deals with the NBA and WNBA, including the launch of a content venture.
Football
Licensing & Merchandising

Fanatics has added Italian powerhouse Inter Milan to its stable of European football licensing agreements on a decade-long term.
Football
Licensing & Merchandising

US-based sports and lifestyle brand New Era Caps has significantly enhanced its partnership with Major League Soccer, becoming the exclusive on-field hat provider.
Football
Licensing & Merchandising

Panini has regained a foothold in English football after striking a new multi-year licensing agreement with the English Football League (EFL).
Football
Industry Moves

The PGA Tour's Brian Oliver, Team Marketing's Oliver Holland and ex-Heineken sponsorship chief Ben Blanco are among the most senior hires tasked with commercialising the new era for Uefa club competitions, SportBusiness can reveal.
Motorsport
Licensing & Merchandising

Formula 1 has made another big move in its strategic focus on younger fans by agreeing a new licensing deal with Disney.
Football
Sponsorship & Marketing

Select Sport Group has ensured it retains its position of holding the ball supply rights to nine of the top 30 men's football leagues in Europe via a renewal between its Derbystar brand and the Eredivisie.
Football
Industry Moves

Sports marketer Sarah Kendall has been appointed head of commercial partnerships at the Football Association (FA), as the English governing body returns to the Fuse agency to fill a key commercial role.
Football
Sponsorship & Marketing

Unilever has added the German men’s and women’s national teams to its already substantial sponsorship portfolio in football.
Baseball
Sponsorship & Marketing

Video game publisher Konami Digital Entertainment has signed a major sponsorship deal with Major League Baseball to promote its new game title 'eBaseball: MLB Pro Sport'
American Football
Licensing & Merchandising

The NFL has struck a non-exclusive licensing agreement with Under Armour that will bring the sportswear brand's logo back to the league after four seasons away.
Football
Industry Moves

Relevent Sports Group is recruiting a London-based chief commercial officer to head up the creation and delivery of global sponsorship and licensing sales to Uefa club competitions, SportBusiness understands
Boxing
Media

World Boxing, the breakaway international federation on the cusp of being recognised as the sport’s Olympic governing body, has appointed an entity co-founded by Danny Menken to manage and monetise its events and rights.
Multiple Sports
Events

Nick von Doetinchem is among the high-profile departures at Legends, with the premium experiences company undergoing a major restructure of its European operations following the takeover of ASM Global.
Football
Media

Team Marketing is set to lose its historic Uefa club competitions business after Relevent Sports Group entered into an exclusive period of negotiation for the 2027-33 cycle in a hammer blow to the Switzerland-based…
American Football
Sponsorship & Marketing

The National Football League's Detroit Lions has struck a deal with the sports marketing and events company e|motion to exclusively represent its commercial interests in the DACH region.
Football
Licensing & Merchandising

The French forward's deal with the Decathlon brand, a relatively small player in the football boots sector, draws parallels with Harry Kane’s long-term agreement with US brand Skechers.