United Kingdom

Gloucester Rugby has announced a new kit supply agreement with Macron as the Italian brand seeks to increase its UK presence after seeing double-digit turnover growth.

Two Circles, the self-proclaimed data-driven sports marketing agency, has strengthened its commercial leadership team with the appointment of Melissa Brown as business development director

David Gandler, founder and chief executive of US sports streaming company Fubo, has become the latest American to invest in English football after he led an ownership group that has taken control of east…

A plan has been firmed up to bring the Championships back to London, although stakeholders have conceded the bid is contingent on securing £45m in government support .

The All England Lawn Tennis and Croquet Club (AELTC), the organiser of the Wimbledon Championships, has delivered a near-£50m (€59m/$67m) surplus to the Lawn Tennis Association (LTA) following strong revenues derived from the 2024 grand slam.

UK snack foods manufacturer KP Snacks has strengthened its involvement with the England and Wales Cricket Board (ECB), becoming the new sleeve sponsor of the men's and women's national teams

The UK is the latest major European media market where DAZN has struck a sublicensing agreement for this summer's Fifa Club World Cup, dealing with commercial free-to-air broadcaster Channel 5.

Two Circles has cemented its position in women’s professional football by being appointed the exclusive sponsorship sales agency for the Women’s Super League and Women’s Championship in a deal involving the sale of new 'Principal Sleeve' sponsorship inventory.

Castore is to replace Umbro in supplying playing kit, training and travel wear to England’s men’s and women’s rugby union sides after finalising an agreement first reported by SportBusiness five months ago.

Automotive manufacturer Toyota has swapped Australia for England in the national cricket team front-of-shirt rights market

Subscription broadcaster Premier Sports has renewed its United Rugby Championship rights in the UK and Ireland from 2025-26 to 2028-29, with the URC also set to strike a free-to-air deal with a UK broadcaster.

London-based football talent representation agency Unique Sports Group (USG) has secured investment of over $100m (€88m) from US fund Velocity Capital Management to aid global expansion plans in the latest M&A development in the space.

Sports marketer Sarah Kendall has been appointed head of commercial partnerships at the Football Association (FA), as the English governing body returns to the Fuse agency to fill a key commercial role.

Rory McIlroy’s historic victory in the US Masters on Sunday delivered CBS Sports its highest ratings for the final round of the major golf championship since 2018.

Telcos Vodafone and Three are eyeing a move into the subscription TV sector in the UK following the merger of their businesses in the country

Vinai Venkatesham, the former chief executive of Arsenal, has taken up a new role as chief executive of the club’s North London rival, Tottenham Hotspur.