Uefa

Football
Finance & Law

Spain's competition regulator is to investigate Uefa for possible restrictive practices in the latest round of the legal battle between Europe's governing body and A22, the company behind European Super League (ESL) plans.
Football
Sponsorship & Marketing

Automotive manufacturer Volkswagen will return to Uefa national tournament sponsorship with the Women’s Euro 2025 next month after it was absent from the men’s Euro 2024 event.
Football
Media

Sky Italia has secured third-party European Qualifiers and Uefa Nations League finals rights after matches during the 2024-25 season were streamed on Uefa.tv as no broadcaster could be secured on acceptable terms.
Football
Media

CBS Sports is poised to become the new US broadcaster of the Uefa Women’s Champions League from 2025-26, SportBusiness understands.
Football
Media

Deals covering around 30 countries with EBU members and non-members alike will ensure that top Uefa Women’s Champions League matches are shown free-to-air, complementing the Disney+ offering.
Football
Sponsorship & Marketing

Uefa looks set to have an exclusive betting sponsor for only the second time at a men’s European Championships after issuing an invitation to tender for a three-year period encompassing Euro 2028.
Football
Media

The Uefa Women's Champions League (UWCL) will continue to be shown across the Middle East and North Africa (Mena) and Asia by beIN Media Group until 2027.
Football
Sponsorship & Marketing

PepsiCo has renewed its Uefa women’s football sponsorship until 2030, providing the food and beverage group with rights across elite women’s club and national teams competitions.
Football
Finance & Law

Centralised sponsorship revenue from the Uefa Women’s Champions League reached nearly €9.8m ($10.8m) last season but the competition still relied on €10m of “cross-financing” from the men’s clubs competitions.
Football
Industry Moves

Relevent Sports Group is recruiting a London-based chief commercial officer to head up the creation and delivery of global sponsorship and licensing sales to Uefa club competitions, SportBusiness understands
Football
Sponsorship & Marketing

Uefa has succeeded in identifying a beer sponsor to sit across all of its men’s and women’s national team football competitions, with Carlsberg expanding on a role that it last held between 1988 and 2017.
Football
Media

Amazon has expanded its pay-per-view sports offering in the UK by acquiring live rights to third-party Uefa men’s national teams -- a package of rights previously held by Viaplay.
Football
Media

Relevent Sports Group is to establish a special purpose vehicle to fulfil its global Uefa club competitions rights contract, mirroring the structure of Team Marketing, its ousted competitor.
Football
Media

All of the UK home nations qualifiers for the 2026 Fifa World Cup will be shown live on free-to-air television after the BBC concluded an agreement for the matches of Northern Ireland, Scotland and Wales.
Football
Sponsorship & Marketing

Chinese online retail giant Jingdong has become the fourth and final sponsor to sign up to the Uefa Champions League’s secondary package, appearing on break-bumpers during this week’s matches.
Multiple Sports
Media

Telekom Srbija and United Group have finally called time on their years-long battle for sports rights supremacy in the Balkans, after United agreed deals worth €1.5bn to sell almost all of its non-EU media businesses.
Football
Media

Team Marketing is set to lose its historic Uefa club competitions business after Relevent Sports Group entered into an exclusive period of negotiation for the 2027-33 cycle in a hammer blow to the Switzerland-based…
Football
Sponsorship & Marketing

Consumer goods manufacturer Unilever has signed on as the latest global partner of Uefa Women’s Euro 2025.