Uefa

Football
Sponsorship & Marketing

Consumer goods manufacturer Unilever has signed on as the latest global partner of Uefa Women’s Euro 2025.
Football
Governance

Top European football league executives have reignited the debate over the international match calendar, with outspoken LaLiga president Javier Tebas telling delegates at the Spobis conference in Hamburg that the game is “heading towards disaster”.
Football
Media

Spain's RTVE has struck a deal for rights to the men’s Uefa European Championship in 2028 and Spain’s national team matches outside of that competition between 2026 and 2028.
Football
Media

Baltics broadcast group Duo Media Networks has taken advantage of Viaplay's exit from the region to land exclusive rights in Estonia to the Uefa European Championship in 2028
Football
Media

The media rights sales process for the new Uefa Women's Champions League cycle will begin on January 3, the first to be run by Two Circles and with bids for five seasons invited.
Football
Events

Uefa intends to appoint a single company for the exclusive global sale of Euro 2028 hospitality packages according to the details of a request for information (RFI) issued today.
Football
Media

Spanish public broadcaster RTVE is to continue to provide the Uefa Champions League final on free-to-air television for the next three years
Football
Sponsorship & Marketing

Lidl has been announced as a global sponsor of Women’s Euro 2025, after reaping the benefits of an association with the men’s equivalent, Euro 2024.
Football
Sponsorship & Marketing

Team Marketing is looking to sell its final piece of Uefa Champions League sponsorship inventory for the 2024-27 cycle after inviting brands to bid for the last slot in the new second-tier category
Football
Media

Incumbents Team Marketing and Relevent Sports Group are the two agencies still vying to sell Uefa club competition rights from 2027-28 following recent presentations, SportBusiness understands
Football
Finance & Law

Uefa has committed to investing €1bn ($1.1bn) in women’s football until 2030 as part of its new ‘Unstoppable’ strategy, with plans to launch a second club competition and a new commercial concept for the Women’s Champions League.
Football
Sponsorship & Marketing

Bus and train travel company becomes third German brand to sponsor the second and third-tier men's club competitions, filling the final sponsorship position.
Football
Events

The Irish government is lobbying Uefa to host more matches at Euro 2028 after the withdrawal of funding for the rebuild of Northern Ireland's proposed venue, Casement Park in Belfast
Football
Media

BeIN Sports and Uefa have both issued statements maintaining that there are no payment issues related to Euro 2024 rights in France in response to a newspaper report in the country yesterday (Monday)
Multiple Sports
Sponsorship & Marketing

Formula 1 and the Fifa men’s World Cup are the ‘hottest’ sponsorship properties in sport according to a global survey of industry subscribers conducted by SportBusiness Sponsorship.
Football
Sponsorship & Marketing

Uefa has opened the sales process for the sponsorship and licensing rights to its men’s national team football events, including the flagship Euro 2028 tournament, for the next cycle from 2025 to 2028.
Football
Sponsorship & Marketing

Uefa is to launch a tender for a sponsor in the payment services category for all its women's football competitions before the end of this month, as it looks to close its portfolio for the men's second- and third-tier events.
Football
Events

The race to host the Uefa Women’s Euro 2029 is set to feature five bids after Italy joined Germany, Poland, Portugal and Denmark-Sweden in declaring an interest in hosting the tournament.