Switzerland
FEI hires EPCR’s Vergnol to new commercial role
The International Equestrian Federation has appointed European Professional Club Rugby chief revenue officer François Vergnol as executive director of a newly formed commercial, marketing and communications unit.
TGI Sport expands into DACH with Sporteo deal
TGI Sport has struck yet another acquisition in the sports marketing and LED advertising space in a deal to buy Sporteo Int Sportmanagement, the Liechtenstein-based agency.
DAZN further swells Swiss offering with LaLiga return
DAZN has retained rights in Germany and Austria to LaLiga until the end of the 2030-31 season, while bringing it back to its screens in Switzerland to round out its DACH offering.
Bitpanda reinforces DACH focus with Basel shirt deal
FC Basel makes its first front of shirt sponsor switch for more than 20 years as Bitpanda enhances its DACH market focus.
Blatter, Platini cleared of corruption for second time
Former Fifa president Sepp Blatter and ex-Uefa boss Michel Platini have both been acquitted of corruption charges for a second time by a Swiss court
New German TV home for WRC in late Sky deal
The World Rally Championship (WRC) has found a purchaser of its live rights in German-speaking countries on the eve of round three of the 2025 season after a deal was struck with Sky Deutschland
Fifa ‘on track’ for $11bn revenue in 2023-26 cycle
Fifa has revealed it is "on track" to deliver its planned $11bn (€10.18bn) in total revenue for the 2023-26 cycle after reporting an above-expected $483m in 2024.
LaLiga selling weekly free-to-air match in UK tender
LaLiga has launched media rights sales processes in a handful of European markets, with a separate package tendered in the UK and Ireland targeted at free-to-air broadcasters
IBU aims to buck viewing trends with AI cameras
New AI-based shooting range cameras fully incorporated at the Biathlon World Championships, which got underway today, are designed to drive a higher audience for the sport ahead of negotiations for rights deals beyond 2030.
NFL’s Lions hires e|motion to tap DACH sponsors
The National Football League's Detroit Lions has struck a deal with the sports marketing and events company e|motion to exclusively represent its commercial interests in the DACH region.
EXCLUSIVE: Fiba global sales head Kikwaki joins Orsen
Benjamin Kikwaki, the International Basketball Federation's long-serving head of global sales, is reuniting with his former Sportfive colleague Sean O'Reilly at the Orsen sports marketing agency, SportBusiness can reveal.
Brack takes Swiss Super League title rights
The Swiss Football League (SFL) has announced a new five-year agreement with online retailer Brack to be naming-rights sponsor of its top-tier Super League, replacing banking group UBS.
Switzerland’s Blue retains Premier League output
A renewed agreement with Canal Plus to show live English Premier League action is the highlight of a sports programming content push by Swiss pay-television broadcaster Blue Sport.
Sportdigital deal returns Liga ACB to DACH screens
Sportdigital has returned Spanish basketball’s Liga ACB to screens in German-speaking countries in a move for content in the wake of its deal to operate Sport1’s pay-television channels.
NHL puts down European roots with Swiss office
The National Hockey League is coming to Europe, this time permanently, with the opening of an office as it looks to build on its growth opportunities in the market
IMG retains digital role for NHL international markets
IMG will continue to manage the National Hockey League (NHL) social media strategy in eight international markets, expanding a remit first held by Seven League in 2019
CAF secretary general facing Swiss bank probe
Confederation of African Football (CAF) secretary general Véron Mosengo-Omba has vigorously defended himself after being named in a criminal investigation opened by Swiss prosecutors in relation to payments …
Government backs Swiss bid for 2038 Olympics
Switzerland has moved a step closer to hosting the 2038 edition of the Winter Olympic and Paralympic Games after the country’s Federal Council pledged its support for the bid.