Nordics

Norwegian public-service broadcaster NRK will keep the Diamond League in its athletics portfolio after renewing its rights deal in a long-term agreement.

Danish wind energy company Vestas will showcase sustainable energy solutions through a new ‘Official Marketing Partner’ deal with the DP World Tour.

SVT, the public-service broadcaster in Sweden, has bought into the buzz around the country's most popular athlete, table tennis star Truls Möregårdh, by acquiring rights to the sport's top events over the next four years.

Viaplay’s subscriber total in its core operating territories of the Nordics and the Netherlands has fallen by 4 per cent to 4.65 million although price increases have delivered higher revenues per user.

Rory McIlroy’s historic victory in the US Masters on Sunday delivered CBS Sports its highest ratings for the final round of the major golf championship since 2018.

David Nilsson is standing down from his role managing Ski Classics, having launched the initial concept for the series of long-distance skiing events 17 years ago

World Athletics’ top-tier Diamond League is getting broader free-to-air exposure in Sweden, after a new long-term agreement with public broadcaster SVT was agreed.

Women’s national team football in Sweden is set to receive an exposure boost ahead of this summer’s Uefa Women’s Euros following a four-year deal struck by Swedish public broadcaster SVT.  

The Uefa Champions League suffered a downturn in exposure last night amid the ongoing distribution standoff between rights-holder TV2 and the telco Telia

Warner Bros. Discovery has underlined its position as the home of winter sports in Europe, striking a deal to showcase Shaun White's new Snow League, while extending Finnish ice hockey rights, a rare Nordics retention.

Telco Telia has ended its lengthy search for a buyer for TV4 Media in a deal with Nordic media group Schibsted that includes the TV4 and MTV operations in Sweden and Finland, respectively.

DMC Production is changing ownership amid a €50m ($52.4m) investment from private equity firm Coral Tree Partners in the sports media and production company.

Viaplay is edging closer to profitability after reporting a heavily reduced operating loss of SEK92m (€8.2m/$8.6m) in the fourth quarter of 2024 on the back of higher subscription prices, narrowed costs and the continued on-sale of sports rights.

Invitations to tender (ITTs) for media rights to the next two Fifa World Cups have been issued in nine countries where European Broadcasting Union members are the established tournament broadcasters

Races on the International Ski and Snowboard Federation (FIS) World Cup calendar are to return to Swedish public-service broadcaster SVT next year.

The Swedish government has launched an investigation into illegal streaming and piracy, targeting Swedish football viewership in particular.