NFL’s Lions hires e|motion to tap DACH sponsors
The National Football League's Detroit Lions has struck a deal with the sports marketing and events company e|motion to exclusively represent its commercial interests in the DACH region.
Tebas: expanding calendar spells ‘disaster’
Top European football league executives have reignited the debate over the international match calendar, with outspoken LaLiga president Javier Tebas telling delegates at the Spobis conference in Hamburg that the game is “heading towards disaster”.
Sportfive inks new DFL Supercup, play-offs deal
Sportfive is to continue selling the sponsorship rights to German Supercup and Bundesliga relegation and promotion play-offs worldwide until at least 2029.