South America

Puma has expanded its association with clubs owned by City Football Group (CFG) via a kit supplier agreement with Brazil’s Esporte Clube Bahia.

The Bolivian Football Federation (FBF) has approved telcos Entel and the Cotas Cooperative as the first domestic distributors of its new in-house channel, Fútbol Canal, for the 2025-28 cycle.

IMG’s FC Diez Media is to sell media and sponsorship rights to Conmebol club competitions for a third successive cycle after retaining the business from 2027 to 2030.

Liga Forte União (LFU) and Libra, the two rival collectives in Brazilian football, are joining forces to sell broadcast rights to Campeonato Brasileiro Série B, but have just one month to get deals in place.

Brazilian streaming platform CazéTV is to show clips from South American Football Confederation (Conmebol) club tournaments, in what could be a precursor to a live rights swoop in the next cycle.

Gremio and Internacional have both named betting operator Alfa as their main shirt sponsor, taking the number of betting brands holding primary sponsorship positions at top-tier Brazilian league clubs to 18 out of 20.

Brazilian football star Neymar has inspired a surge of sponsorship interest in Santos, the club where he started his career and has now re-joined after 18 months largely on the sidelines at Saudi Pro League…

A new president will be needed to manage the next complex domestic media rights sales process in Colombian football, after Fernando Jaramillo quit the Dimayor, the top league

Globo has acquired the remaining package of rights offered by the LFU bloc of Brazilian football clubs, completing the Série A media rights cycle for at least the next three seasons.

Conmebol's sales agency has exceeded the number of sponsors from the previous cycle for the Copa Libertadores after Rexona returned to the fold until 2026.

Streaming platform U-Next has doubled down on its commitment to men's tennis, acquiring rights to Japan's opening fixture in the 2025 Davis Cup, the national teams tournament

One week after renewing its front-of-shirt sponsorship of Boca Juniors, Betsson has further bolstered its commitment to Latin America by upgrading its agreement with rival Racing Club de Avellaneda.

Brazil’s CazéTV has pulled the majority of its sports streams from Twitch in protest against various takedowns of its content.

Betsson has extended its sponsorship agreement with Argentina's Boca Juniors in a further sign of its appetite for growth in Latin America.

Brazilian Série A club Red Bull Bragantino has signed Betfast as the club's main shirt sponsor in a two-year deal until the end of 2026.

Botafogo has signed one of the biggest main shirt sponsorship deals in Brazilian football with the online betting platform Vbet.